Price calculator
Website cost calculator for a custom website
How much does a custom website cost?
A custom website designed by Agence Zen costs €3,200 with the Essentiel package (up to 6 pages, 3 to 4 weeks), €6,400 with Signature (up to 15 pages, 5 to 7 weeks) and from €11,900 with Sur-mesure (e-commerce, customer area, 8 to 12 weeks). This calculator adjusts the price to your pages, languages and options.
Net prices — VAT not applicable (French micro-enterprise, art. 293 B CGI). 100% remote, by video call.
Simulation
Estimate your project in one minute
Answer a few questions: the estimate, the timeline and the payment schedule update as you go. No option is ticked for you.
Recommended package: Essentiel. Estimated price: €3,200. 3 to 4 weeks after the brief is approved.
Your estimate
Recommended package
Essentiel
Estimated price
€3,200
Timeline: 3 to 4 weeks after the brief is approved
Built in Next.js or WordPress with a hand-coded theme, depending on your needs: same price.
How this price is built
- Essentiel package (up to 6 pages)
- €3,200
Payment schedule
- 40% on order€1,280
- 30% on mock-up approval€960
- 30% at launch€960
Or 3 equal interest-free instalments: €1,067 on order, €1,067 on day 30, €1,066 on day 60, by bank transfer or SEPA direct debit, with no credit agency.
Included in Essentiel
- Up to 6 pages, plus legal notice and privacy policy
- Scoping questionnaire and strategy workshop by video call (1.5 hours)
- Copy written for all 6 pages from the workshop, 2 rounds of review
- Custom desktop and mobile mock-ups, 2 rounds of revisions
- 100% hand-coded development (full code), in Next.js or in WordPress with a theme built from scratch for your site, depending on your needs
Alternative
Signature: +€3,200
What it adds to your configuration:
- Blog and CMS
- Local & entity visibility pack
- Conversion tracking
- 1 tool connection included
Hosting and maintenance included for 12 months, then €89/month or €890 per year.
Monthly services
Billed separately, never added to the website price.
No monthly service selected.
Indicative estimate. Firm price confirmed by a written quote after a 30-minute video call.
Net prices — VAT not applicable (French micro-enterprise, art. 293 B CGI). 100% remote, by video call.
Method
How the price is calculated
The starting package
Essentiel covers a showcase website up to 10 pages (6 included). Signature applies beyond 10 pages, for 3 languages or a shop of up to 30 products. Sur-mesure applies to a platform, a catalogue of more than 30 products, more than 30 pages, 4 languages or 4 tool connections.
Options at their unit price
Each option is added at the price shown in the table below. Options already included in a package are never charged twice. The technology does not change the price: Next.js or WordPress with a hand-coded theme, depending on your needs.
The 85% rule
When your configuration reaches 85% of the price of the next package, the calculator recommends the next package, which is more complete, and still shows the lighter option with its price.
Sur-mesure: a price range
A Sur-mesure project is shown from its starting price up to 30% more, rounded up to the next €500; the scope is set in the quote. Beyond 200 products, 40 pages or 3 business modules, the project is priced on quote.
Timeline and payment
Package timeline, plus 1 week per language beyond those included, 1 week for a shop in Signature, 2 weeks per additional business module and 1 week beyond 5 extra pages. Payment 40/30/30 (or 3 interest-free instalments), 30/30/30/10 for Sur-mesure.
Monthly services, shown separately
SEO & GEO: Visibilité €790/month, Autorité €1,490/month, Leadership €2,900/month, 6-month initial commitment. Google Ads: Lancement €790/month, Performance €1,490/month, Scale from €2,900/month, excluding media budget (at least €1,500 per month recommended). Never added to the website price.
| Package | Price | Pages included | Languages included | Tool connections included | Timeline |
|---|---|---|---|---|---|
| Essentiel | €3,200 | 6 | 1 | 0 | 3 to 4 weeks |
| Signature | €6,400 | 15 | 1 | 1 | 5 to 7 weeks |
| Sur-mesure | from €11,900 | 25 | 2 | 2 | 8 to 12 weeks |
| Option | Price | Availability |
|---|---|---|
| Extra page (adapted mock-up, copywriting, build, SEO optimisation), beyond the pages included in the package | €250 per page | Option: Essentiel, Signature and Sur-mesure |
| Extra language: translation reviewed by a native speaker, localised URLs, hreflang, translated metadata and structured data. €690 up to 6 pages, + €50 per page beyond (2 languages included in Sur-mesure) | from €690 per language | Option: Essentiel, Signature and Sur-mesure |
| Blog and CMSBlog to publish on your own (article templates, categories, Article markup, training included), with a headless CMS for Next.js websites | €690 | Option: Essentiel · Included: Signature and Sur-mesure |
| Pack of 4 expert articles (1,000 to 1,500 words, sources cited, answer paragraph, optimised for SEO and GEO), approved by you before publication; requires a blog | €790 | Option: Essentiel, Signature and Sur-mesure |
| Local & entity visibility pack: optimised Google Business Profile, your business details checked and corrected on 5 key profiles (Google Business Profile, Bing Places, Apple Business Connect and 2 local or industry directories) | €490 | Option: Essentiel · Included: Signature and Sur-mesure |
| Conversion tracking: GA4, forms, calls and bookings, Google Ads tag ready | €290 | Option: Essentiel · Included: Signature and Sur-mesure |
| Advanced booking: several services or calendars, e-mail or SMS reminders, online deposit via Stripe (tool subscription in your name) | €390 | Option: Essentiel, Signature and Sur-mesure |
| Connection to a third-party tool (CRM, e-mailing, invoicing, Zapier/Make), per tool; 1 included in Signature, 2 in Sur-mesure | €490 | Option: Essentiel, Signature (beyond 1) and Sur-mesure (beyond 2) · Included: Signature (1), Sur-mesure (2) |
| Simple online shop: up to 30 products, Stripe payments, order e-mails, managed from the CMS, Product structured data | €1,900 | Option: Signature · Included: Sur-mesure |
| Additional business module: customer area, booking with payment, configurator or filterable directory (1 module included in Sur-mesure) | €2,900 | Option: Sur-mesure |
| Redesign SEO migration: URL inventory (up to 150), page-by-page 301 redirect plan, carry-over of performing content, 60-day Search Console monitoring | €690 | Option: Essentiel and Signature · Included: Sur-mesure |
| Standalone SEO + GEO audit, no commitment: technical, competition, entity consistency, 30 questions tested on 4 AI engines, 90-day action plan, 1-hour video debrief. Deducted from the first month if a retainer starts within 3 months | €690 | Without an SEO retainer · Included in every SEO & GEO package |
| AI-citation tracking without an SEO retainer: 20 questions × 3 engines (ChatGPT, Perplexity, Google AI Overviews) every month, raw answers archived, quarterly commented summary; no commitment | €79/month | Without an SEO retainer · Included in every SEO & GEO package |
| Hosting and maintenance from month 13 (the first 12 months are included): €89 per month with no commitment, or €890 per year | €89/month or €890/year | Option: Essentiel, Signature and Sur-mesure |
Net prices — VAT not applicable (French micro-enterprise, art. 293 B CGI). 100% remote, by video call.
Frequently asked questions
Questions about
the calculator
Is the price given by the calculator final?
Is the price given by the calculator final?
No, it is an indicative estimate calculated from our public prices. The firm price is confirmed by a written quote, after a 30-minute video call to validate the scope. Once the quote is signed, the price is fixed, with no overruns.
Why does the calculator sometimes recommend a more complete package?
Why does the calculator sometimes recommend a more complete package?
When the price of your configuration reaches 85% of the next package, the next package becomes the better deal: for a limited difference, it includes more (blog, local visibility, conversion tracking, a tool connection…). The calculator then shows the more complete package and, next to it, the lighter option with its price.
Why is the Sur-mesure package shown as a range?
Why is the Sur-mesure package shown as a range?
A Sur-mesure project (e-commerce, customer area, platform) depends on functional choices made during the scoping workshops, by video call. The calculator therefore gives a starting price and an upper bound (+30%, rounded up to the next €500). Beyond 200 products, 40 pages or 3 business modules, the project is priced on quote.
What costs come after launch?
What costs come after launch?
Hosting and maintenance are included for 12 months, then cost €89/month or €890 per year, with no commitment. SEO & GEO (from €790/month, 6-month commitment) and Google Ads (from €790/month, excluding media budget) are optional and billed separately, never included in the website price.
How is a website paid for?
How is a website paid for?
For Essentiel and Signature: 40% on order, 30% on mock-up approval, 30% at launch. On request, 3 equal interest-free instalments (on order, day 30, day 60), with no credit agency. For Sur-mesure: 30% on order, 30% on mock-ups, 30% after acceptance testing and 10% at launch.
Why is there no VAT on your prices?
Why is there no VAT on your prices?
Agence Zen is a French micro-enterprise under the VAT franchise scheme (article 293 B of the French Tax Code, CGI). The price in your quote is the price you pay, with no VAT to add.
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Everything included in each package, what is not, and the SEO & GEO and Google Ads plans.
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